Why am I passionate about this?

For the last 25 years, I have been a coach to business founders, leaders, and leadership teams. My work has taken me to every continent from my base in London. A lot of my work is done behind closed doors, but I have been instrumental in building two unicorns in the last decade. I’m a founder myself and have always been fascinated by what it takes to succeed as a founder. I have a powerful conviction that learning to lead is the heart of it. The books I love are either based on real-world research or deeply practical and based on hands-on experience. Practice trumps theory every time in my world!


I wrote

Founder's Legacy: 50 Game-Changing Leadership Lessons for Building a Great Business

By Simon Court,

Book cover of Founder's Legacy: 50 Game-Changing Leadership Lessons for Building a Great Business

What is my book about?

Nine out of ten startups ultimately fail. Perhaps they run out of cash, lack product-market fit, or have an ineffectual…

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The books I picked & why

Book cover of How to Be a Founder: How Entrepreneurs can Identify, Fund and Launch their Best Ideas

Simon Court Why did I love this book?

I know the work that Entrepreneur First does and some young founders who have benefitted from their work and built successful businesses. This book is read by the founders as they talk about entrepreneurship, the start-up phase and co-founding.

I found the sections on understanding and using your ‘edge’ especially interesting, and this leads to some smart thinking about how to choose the right co-founder. The book stops at the point where the business is about to take off; keep that in mind.

By Alice Bentinck, Matt Clifford,

Why should I read it?

1 author picked How to Be a Founder as one of their favorite books, and they share why you should read it.

What is this book about?

*WINNER OF THE STARTUP/SCALEUP BUSINESS BOOK AWARD 2023* An essential guide to equip the next generation of founders with the mindset and tools they need to take the leap to become globally successful entrepreneurs. Featuring a foreword by Reid Hoffman, founder of LinkedIn, this fascinating handbook inspires potential founders and provides essential guidance and advice for people who want to create their own start-up and build a successful company. This book answers the question "how do I get started?" It takes the reader from making the decision to plunge into entrepreneurship, through the process of choosing and developing an idea…


Book cover of The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup

Simon Court Why did I love this book?

I like this book because it’s based on mining quantitative data on almost ten thousand founders, not only anecdotal experience.

There is a lot of debate about the importance of co-founders and not trying to ‘go it alone.’ According to Noam, 65 percent of startups fail because of co-founder conflict. I find that super interesting, and it emphasizes why, if you want success, you’ve got to pick your co-founder(s) wisely. The same is true of the management team as well of course. 

By Noam Wasserman,

Why should I read it?

5 authors picked The Founder's Dilemmas as one of their favorite books, and they share why you should read it.

What is this book about?

Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin. The Founder's Dilemmas is the first book to examine the early decisions by entrepreneurs that can make or break a startup and its team. Drawing on a decade of research, Noam Wasserman…


Book cover of Super Founders: What Data Reveals About Billion-Dollar Startups

Simon Court Why did I love this book?

I love the fact that Ali has provided evidence that ANYONE can succeed as a founder. He has done a lot of number-crunching on ‘unicorns’ (I admire his tenacity for that!) and examined what makes a successful startup founder and some surprises emerge.

Age, education, and number of cofounders were not predictors of a startup’s success, as many of us might have expected. The big thing that does matter is experience. Sixty percent of unicorn founders had previously launched startups. It seems that in pretty much every walk of life, including this one, practice is the key.

By Ali Tamaseb,

Why should I read it?

1 author picked Super Founders as one of their favorite books, and they share why you should read it.

What is this book about?

Every VC wants to find the next billion dollar company to invest in, and every startup wants to become one. Ali Tamaseb set out to find patterns in the backgrounds, methods, and trajectories of these companies, gathering and analyzing 40,000 data points about the 200+ billion dollar companies and the people who founded them. And you'll be surprised by what he discovered:

* Half of unicorn founders are over 35;
* Most founders don't have any directly relevant work experience in the industry they're disrupting;
* There's no disadvantage to being a solo founder;
* Sixty percent of billion dollar…


Book cover of The Diary of a CEO: The 33 Laws of Business and Life

Simon Court Why did I love this book?

I have listened to Steven Bartlett’s podcast for years. He has interviewed an impressive and eclectic range of people, especially founders, and has pulled together much of what he has learned, both from his own business success and that of his guests.

I like the practicality of the “33 laws” in the book. I don’t agree with all of them. For example, I take issue with “Create a cult mentality,” but many of these laws are very sound indeed, including “Ask who not how” and “You must out-fail the competition.”

I like Steven’s persuasive and punchy style and the fact that he came from humble beginnings and has achieved so much. 

Book cover of Good Strategy Bad Strategy: The Difference and Why It Matters

Simon Court Why did I love this book?

This book makes strategy practical for founders, and strategy is so often done badly and contributes to business failure.

The essence of it is to recognize and solve the “decisive challenge.” For example, Elon Musk identified and solved the decisive challenge facing SpaceX when he made Falcon 9 the world’s first orbital class reusable rocket.

Back down to earth, strategy has to face the business challenges honestly and provide a coherent approach to tackling them. This book genuinely helps us to do just that.

By Richard Rumelt,

Why should I read it?

8 authors picked Good Strategy Bad Strategy as one of their favorite books, and they share why you should read it.

What is this book about?

When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.

Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is…


Explore my book 😀

Founder's Legacy: 50 Game-Changing Leadership Lessons for Building a Great Business

By Simon Court,

Book cover of Founder's Legacy: 50 Game-Changing Leadership Lessons for Building a Great Business

What is my book about?

Nine out of ten startups ultimately fail. Perhaps they run out of cash, lack product-market fit, or have an ineffectual marketing strategy. But these things don’t just happen. They result from founder leaders not having the right people around them and not making the best decisions. In other words, many growing companies fail due to poor leadership—and these failures are preventable. 

In Founder’s Legacy, you will learn how to address the breadth of challenges that founders and leaders face in a way that is consistent with your strengths, values, and purpose so you can successfully grow your business. Founder’s Legacy includes fifty succinct lessons that will coach any founder to unlocking their unique leadership potential.

Book cover of How to Be a Founder: How Entrepreneurs can Identify, Fund and Launch their Best Ideas
Book cover of The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup
Book cover of Super Founders: What Data Reveals About Billion-Dollar Startups

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Raising an Entrepreneur: How to Help Your Children Achieve Their Dreams - 99 Stories from Families Who Did

By Margot Machol Bisnow,

Book cover of Raising an Entrepreneur: How to Help Your Children Achieve Their Dreams - 99 Stories from Families Who Did

Margot Machol Bisnow Author Of Raising an Entrepreneur: How to Help Your Children Achieve Their Dreams - 99 Stories from Families Who Did

New book alert!

Why am I passionate about this?

I’ve become passionate about telling parents how to raise happy, resilient, creative, confident, entrepreneurial children who are doing something that gives them joy. So many young people are unhappy; parents don’t understand how to help. They think their children should follow their path, but that no longer works for many. For the last 10 years, I’ve been speaking to parent groups; I was an Advisor to EQ Generation, an after-school program that gives children the skills to succeed; on the Advisory Board of MUSE School, preparing young people with passion-based learning; and on the Board of Spark the Journey, mentoring low-income high school students to achieve college and career success. 

Margot's book list on learn how to raise confident children

What is my book about?

This book shakes longstanding assumptions of parenting.

Through 99 stories of people who are now changing the world, it shows how to raise creative, confident, resilient children who are filled with joy and purpose. Based on interviews with top entrepreneurs and their parents, it guides you to help your children identify their passion and figure out how they can spend their professional lives doing something they love. 

Parents' well-intentioned efforts often boomerang. By ignoring their children’s skills and interests, parents can inadvertently create pressure and anxiety, thwarting their children's ability to excel and find happiness. Too often, following your heart…

Raising an Entrepreneur: How to Help Your Children Achieve Their Dreams - 99 Stories from Families Who Did

By Margot Machol Bisnow,

What is this book about?

Learn how successful entrepreneurs were raised! Could your children start a company that disrupts existing industries? Or a non-profit that helps people around the world? Or follow their passion as an artist or activist? And most important, lead a life of joy and purpose, to be happy and fulfilled? Margot Machol Bisnow, mother of two thriving entrepreneurs, reveals how to raise creative, confident, resilient, fearless kids who achieve their dreams, through 99 stories of families who did it.

Read stories from 70 families who raised true game changers. See family photos of these thriving entrepreneurs, both when they were young…


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